About us

Our Story

We are family owned and operated, providing personalized products exclusively to the funeral home industry.

In 2006, Patty Fay discovered a need for product solutions in the funeral industry. Reaching out to the Chief Operating Officer of Lohman Funeral Homes, Nancy Lohman revealed the true industry need. The demand for temporary cremation containers stuck out, in particular. It occurred to Patty and Nancy both, that for grieving family members, choosing an urn in a timely manner was typically not a first thought. This realization was the seed from which grew the Urn Bag and the foundation of Eternal Brandings LLC.

Patty worked for a large marketing firm when she met with Nancy. Inspired, Patty separated from the firm to started her own company, Imprints For Less. Remaining true to her muse, Eternal Brandings was established in 2010, a division which catered to the funeral industry. Patty's daughter, Pamela Fay lead the development of the back-end, forming the initial operating system. Six years and two system over-halls later, the title and responsibility of owner and CEO was passed down from mother to daughter.

Pamela Fay continues on with the company vision, of families serving families, helping one another ease through the painful time of loss. Ensuring our industry families have access to the product solutions, quality service, and affordable prices that allow them to provide that extra care to their families is our way of carrying on this vision, for generations to come.


When it comes to personalized service, Patty Fay and her team really make you feel like family. They work directly with you to ensure you get exactly what you expect.

Chuck Hutchinson (Austin Pet)

The personalized service we received from Gabriel and the art department was second to non. We were unsure of how we wanted our image to look, and he took the time to show us several options.

Victor March (March Funeral Homes)

Our Team


Pamela Fay

(CEO & Director of Operations)

As the daughter of company founder, Patty Fay, I assisted with the initial development of Eternal Brandings while in college. As an engineering student, the behind-the-scenes operating system intrigued me. I wanted to use my education to create and implement the best process flow possible, given available resources. As new resources became available, I would further develop and improve operations. Since graduation, I found a great passion for what I do, not only internally. Each satisfied customer makes all the hard work worth while. Future planning in March of 2016 bestowed the great honor and responsibility of ownership of the company I love and helped build. I look forward to making my mother, my company, and our loyal customers proud.


Patty Fay

(Director of Sales & Customer Relations)

I’m Patty Fay, proud mother of our owner Pamela Fay. I grew up in a family that made a career of producing imprinted goods. When I became a promotions coordinator for such major corporations as AT&T, my childhood experience gave me an advantage. At that time, my job was to coordinate all aspects of branding and promotionally imprinted products for various uses. My knowledge of production gave me further advantages in negotiating on behalf of my bosses.

Years later I began working for a very large promotional company. I met Nancy Lohman and with her guidance began to serve her peers. This grew into my founding Imprints For Less with a division then known as Eternal Brandings Plus to serve the funeral industry. My daughter, Pamela is my only child and light of my life. She helped me start this company, and I am thrilled that she has recently assumed ownership. I am equally pleased to be her Director of Sales and Marketing as I spend a few years working towards my retirement.


Gabriel Buchanan

(Director of Art)

Beginning with Eternal Brandings in January of 2012 as an entry level graphic designer; I quickly proved my worth. The quality of my designs, creativity, and organizational skills helped me to stand out from other designers. Becoming a permanent member of this team has been wonderful and the potential for advancement is very real. Recently, I have taken on more administrative responsibilities. My team is always there to support and encourage and I enjoy working with them. I am proud to say I have contributed to the growth and success of this company. My mission is to continue growing with Eternal Brandings and ensuring our clients satisfaction on all service levels.

Close Search